Figuring Out Buyer Behavior #2

1)    Alternative Evaluation: After interviewing my roommate Peter, he is a biology major and is very aware of the environment so I thought it would be a good idea to interview him in relation to my opportunity because of the sustainable nature it obtains. For Peter the most important aspect was the fact that the product would have to have a plastic tip in order for the drink to be sturdy because wet carton is not. He mentioned the plastic tip takes away from the overall idea of sustainability because even though it is less plastic that is being used there is still a minimal amount. As for my other two interviewees, which one is a friend named Max who is in a fraternity and my sister who is doing her first semester here at the University of Florida both were more curious about how the product would taste as well as concerned for the price it would be.

2)    How/ where do they buy: As far as the location and the method of payment would be in person at a gas station or any local liquor store. It would not be logical to buy a cheap and easily disposable drink online however, I would like to offer a web-page in order to expand my sale platforms in order to maximize profits. The customers are more than likely to use cash or card for the purchase, financing would not be an option that would be available simply because the product is too cheap.

3)    Post-purchase evaluation: During my interviews I realized it was clear that the most attractive aspect of my product is its focus on sustainability and maintaining a “green” Earth. This is what makes the product so right and likeable and was the favorite factor the product provided according to all three of the individuals I interviewed for this assignment. When it came to Peter he was less focused on the taste of the product and whether it was going to be bad or not but in relation to taste Max and my sister did not feel the same way. It seemed almost as though they felt I was prioritizing the sustainable aspect of the product rather than the actual taste of the product, this is one of the factors that may make them feel buying my product was a bad idea.

4)    Report the findings: I interviewed three different people first was my sister who just started her first semester here in Gainesville. After, I also interviewed my friend Max who is in a fraternity because I thought would be a good idea due to the nature of my product. Last, I interviewed my roommate Peter who is a biology major and is very into sustainability. The interview I found the most interesting and different was Peters, the reason why is since my products main appeal is sustainability he made me realize that if I had a plastic tip it would basically be the same thing has putting the drink in a plastic water bottle. The recycling companies would still see it as trash only because it has a minimal amount of plastic. This is an essential note I would have to take in to deep consideration when creating the actual product. Max and my sister on the other hand were more focused on the taste of the product as well as how economic the product would be.

5)    Draw conclusions: All in all, this segment helped me a lot in finding unseen problems to my product that I would have to fix in order for the product to be a success. It was clear through the alternative evaluation that the key concept of my product which is sustainability was not being fulfilled to its maximum potential because of the plastic tip I thought was necessary. The decision would not be based only on the sustainability, I realized after interviewing my sister and Max that the price of the drink as well as the taste of the product are crucial when it comes to ensuring the prosperity of the product. The rightness of the product is clearly present, simply because the idea is focused around sustainability an ideology that makes most people, especially young adults feel good and like they are at least attempting to keep Earth clean.