Testing the Hypothesis, Part 2

Who: After making my five interviews it is clear there are definitely individuals that fall outside of the boundary of my opportunity. In the case of my opportunity which is creating an alcoholic beverage brand that comes in cardboard boxes there are people who would never buy my product. The main individuals who would consume my product would be younger more liberal adults that are trying to find an economic and green way of drinking with friends. This excludes older men that want to drink their classic scotch or people that would simply never pay less than a certain amount for a drink because it is not classy enough. This product is definitely for the lower middle class and not for the upper-class citizens simply because it is not something that appeals to them. This product would mainly be consumed by college students at tailgates or big events.

What: My interviews provided me with a wider ranged view of the needs my opportunity provides because it was mentioned how my opportunity brings together two essential trends that are ongoing in the society we live in today. It has never been thought that drinking could some-how contribute to being green or sustainable, if anything it reminds us of quite the opposite like for example beer bottles in the bottom of the ocean. Now that individuals are ever more taking into consideration sustainable solutions to basic problems I believe this opportunity is providing a need and solving a problem to a circumstance that will never subside which is the consumption of alcoholic beverages.

Why: Of course, I would consider that the need of individuals outside the boundary will not be sufficed with cardboard beverages. It simply is not classy enough for millionaires to be sipping on cardboard alcoholic beverages, it is also not presentable. While the individuals within the boundary are mainly college students who just want to get drunk on a tailgate afternoon do not care about the presentation of the beverage. The only thing college students are thinking about is based on if it is “green” and at the same time will it allow them to have a good time. The need for the product to be “green” is not of the essence for individuals who care about the status quo when it comes to drinking alcoholic beverages.

Inside the Boundary:

Who is in- Young adults who care about sustainability and like drinking such as mainly college students.

What the need is- An alcoholic beverage with a sustainable aspect.

Why the need exists- It exists because not that the social trend is to save the planet and be green people are looking for sustainable alternatives for their every-day lives.

Outside the Boundary:

Who is not- Upper class individuals who care about the status quo and classy aspect when it comes to drinking alcoholic beverages.

What the need is not- The need is not to have sustainable solutions to their problems because they technically have no problems.

Alternative Explanations- When it comes to rich people the least of their problems are about sustainability, with a few exceptions most people are too involved in their own lives or problems to even think about the issue sustainability tries to fix.