Testing the Hypothesis, Part 1

1)    Opportunity- Alcoholic beverages in cardboard boxes.

2)    Students in universities are both advocates for sustainability and at the same time love drinking, however, there are no “green” alcoholic beverages available at the moment and I assume the reason why is because when drinking alcohol sustainability is not usually on our minds.

3)     

a)    I do believe this is not just a need for college students, adults that like alcohol and sustainability would most likely also buy the product. However, I do think the main customers would be college students due to how easy the product is disposed.

b)     Would people really enjoy drinking alcohol from a cardboard box? Would only college students be the consumers of such a product? What is needed in order to start selling cardboard box alcoholic beverages? Do most students really care about sustainability when they are about to drink alcohol?

c)     The main question is why would college students think about sustainability when they are about to go have a good time and forget about their problems. This “why” definitely identifies with all college students that enjoy drinking alcohol because they are the target consumer for this product.

4)    After my interviews there were a few factors I was not taking into consideration, however, once those factors are sorted out I still believe this opportunity could be a success. My roommate whom I interviewed second told me I had to take into serious consideration the licensing and regulations I would need to follow in order to sell a new consumable product. I also interviewed my cousin who is in law school here at the University of Florida and she said I would have to find a scientist in order to create a new product such as the one I am talking about. Both of these issues my opportunity is presented with can be solved as long as the money is available, perhaps even a loan would be possible. I know many engineers who are already graduated, they are my close friends and I am sure one of them would be interested in joining me on this venture. As far as the licensing and regulations I have to follow I am sure I could ask my cousin who is in law school to point me in the right direction, I am sure even though she could not help me with this specific issue she probably knows someone who could. I realized there is a lot more to starting up a business that has to do with consumable products, especially if it is a new product that has never been on the market.